Consumer Product Companies are a high-pressure business. Audience attention spans—always a finite thing—are shortening with every new media trend. Brand loyalty is ever harder to win. The 60-second TV ad and the glossy magazine spread are being replaced by media that are shorter, more frequent, and more subliminal than ever. New products have it worse than established… Read more
Game-changing iC3D v4 application for packaging designers to run live in Hall 7, Stand C16
Dover, DE, USA (18 April 2016) – Creative Edge Software, developer of the award-winning iC3D packaging design software, announces significant new packaging design capabilities with the release of its iC3D version 4 software. Incorporating a number of new features for unprecedented packaging 3D photorealism, v4 has been developed using customer insight into the must-have elements for a game-changing packaging design capability.
Consumer brands should be iconic. Think about the curvy lines of Coca-Cola or the stylized fruit outline of Apple. Ideally, every consumer product design should call for a subconscious response. It’s true for advertising, of course. But it’s really important on the store shelf, where iconic packaging means greater sales. Seattle Chocolates is an innovative… Read more
Packaging is vital to every business whether the function is keeping product safe in transit or standing out on store shelves. The process of creating a package can be long and expensive…
