As the consumer product supply chain becomes more sophisticated, we find new ways to make packages better. Sometimes the changes—like food safety or RFID tracking—have little impact on a package’s appearance. But other developments in smart packaging can have a profound impact on design. Consumer Product Companies (CPCs) need to be ready. CPC brand managers’… Read more
Brand owners have many challenges when it comes to food packaging—not the least of which is the recent increase in different package sizes for the same product. A recent Dieline blog pointed out that changing consumer habits and demographics have led to rapid growth in multiple sizes for food products. This poses problems that require… Read more
As we recover from the tsunami that is drupa, many in the printing and graphics arena are left to ponder what the next few years will bring. One of the show’s hot topics—“Industry 4.0” or “Printing 4.0,” depending on who you ask—highlights the need for solutions like iC3D and packaging approval.
Designing and creating effective packaging solutions is usually a fairly fragmented process with different kinds of software being used at different stages from creation to production. This can lead to inefficiencies and unnecessary costs. Often, design flaws only become obvious fairly late in the process. Software maker Creative Edge has now developed a solution that addresses these issues: The company updated its iC3D software and now offers a 3D packaging design application able to create on-screen 3D mockups at any stage in the design process.
The battle for “shelf awareness” is serious. It’s hard to win new business on the retail shelf. Shoppers have only seconds to scan each display packed with competing products. The best combination of brand familiarity and good design wins. A bad decision costs millions in sales. So, how can companies make those decisions well? Focus… Read more
