Minneapolis, August 23rd, 2022: iC3D Software, a member of Hybrid Software Group PLC (Euronext: HYSG), has released Version 8.0 of the award-winning iC3D Suite. This latest version adds new features for production of high quality shrink sleeves, which are especially challenging for artwork preparation because the graphics must be pre-distorted to compensate for the later… Read more
Lalita Zapata appointed as iC3D Business Development Director, USA and Canada
Appointment coincides with new iC3D features for brand-critical design capabilities
November 1st, 2017 –Creative Edge Software, developer of the award-winning iC3D packaging design software, has appointed a new Business Development Director for USA and Canada. Lalita Zapata brings to the role a breadth of experience in brand management and high-end photographic services.
Brand Marketing: Packaging & the Virtual Focus Group
Brand marketing professionals often cite advertising pioneer Claude Hopkins. He held that advertising existed solely to sell things, and that its success should always be judged by measurable results. More importantly, he was a proponent of testing. “Tests are important and help us understand our customers,” he said. “Good selling is based on good testing.”… Read more
Package Design & the “Moment of Truth”
Package design is a combination of art and science. Success depends on many things. But often those things compete. A retail package has to be practical. The contents can’t fall out, get crushed, or easily spoil. In addition, it has to tell a story—preferably short, truthful, and compelling. Yes, I know. The story is basically… Read more
Dealing with Distortion in Packaging and in Business
As you read this, the Creative Edge team has begun its two-week marathon at the world’s largest trade event for the graphics arts industries: drupa 2016. Whenever this many players gather in one place, there will be dubious claims mixed in with the valid ones. The trick is to “undistort” the surface-level appearance, and get… Read more
