Brand owners have many challenges when it comes to food packaging—not the least of which is the recent increase in different package sizes for the same product. A recent Dieline blog pointed out that changing consumer habits and demographics have led to rapid growth in multiple sizes for food products. This poses problems that require… Read more
The “Nutrition Facts” panel has been required on U.S. food packaging design since 1993. Now, with major new FDA requirements, the packaging supply chain is faced with a logistical nightmare that could last for years. (One way to dramatically reduce the pain of the new FDA packaging rules is with iC3D from Creative Edge Software.) At this… Read more
As we recover from the tsunami that is drupa, many in the printing and graphics arena are left to ponder what the next few years will bring. One of the show’s hot topics—“Industry 4.0” or “Printing 4.0,” depending on who you ask—highlights the need for solutions like iC3D and packaging approval.
As you read this, the Creative Edge team has begun its two-week marathon at the world’s largest trade event for the graphics arts industries: drupa 2016. Whenever this many players gather in one place, there will be dubious claims mixed in with the valid ones. The trick is to “undistort” the surface-level appearance, and get… Read more
The battle for “shelf awareness” is serious. It’s hard to win new business on the retail shelf. Shoppers have only seconds to scan each display packed with competing products. The best combination of brand familiarity and good design wins. A bad decision costs millions in sales. So, how can companies make those decisions well? Focus… Read more
